Analysis of Lucozade advert

The Lucozade advert uses the mid-close up shot of Gareth Bale to connote that he's a sportsman letting us know that it's a sports drink additionally his facial expression is important as it's serious with direct address allowing the audience to know that this is not a joke and the brand is serious. Through Lucozade using Gareth were able to obtain representations of the brand for example he has a clean background, backed up by his appearance as he's well groomed with a clean shave and is a strong fast player therefore the brand is highlighting how the drink shares the same positive connotation and will enable you to have energy and to be stronger like Gareth Bale as he drinks this and has these qualities. This deliberate representation of Bale follows Bathes mythical masculinity theory as his qualities of being a leader, strong and athletic would usually be associated with masculinity. The brand is reinforced through the colour scheme of blue and yellow therefore not drifting away from the initial message. The slogan "In a different league" has a double meaning as Bale plays for real madrid which is not in the same league as other football teams; in terms of Lucozade it's suggesting that the sports drink is not the same as other sports drinks, backed up by the ethos of "scientifically proven" which would then persuade the audience more to buy the product as it's been tested and proven causing the audience to believe that this advert is telling the truth.

Wix website

https://siobhanuk13.wixsite.com/black

Task 6 - Statement of intent

My magazine cover x2 & content page x2

Task 3- Call sheet 1

                     Date of shoot:  Friday 25th May 2018                                        

The title of magazine: Simplicity                       

Shoot time: 2:00 pm - Although the shoot start at this time the model

                                     should aim to get to the shoot at 1:30 on time as the location closes at 4:00pm.

 Wrap time: 3:00pm

location: Park Rd W, Wolverhampton WV1 4PH

Photographer: Siobhan Ukpebor

                    Concept: it will be based around black African traditional beauty

Name and contact details of model: Renee Eppha

Email: Eppha18@gmail.com

No. 07980678943

List of costume/ special requirements: 

1. black plain top 

2. make-up should already be done 

3. printed scarf (this will act as a head dress)
4. silver necklace 

Task 3 - Call sheet 2

                     Date:    Friday 18th May 2018                                                  

The title of magazine: Simplicity                       

Shoot time: 11:40 am -Although the shoot start at this time the model

                                     should aim to get to the shoot at 11:00am.

 Wrap time: 12:50

location: Essex Rd, Leyton, London 

E10 6EQ - Photography room 

Photographer: Siobhan Ukpebor

                    Concept: The shoot will be based around a motivational theme for men.

Name and contact details of model: Ferdous Adams

Email - Ferdousadams@hotmail.com

No. 07911906754

List of costume: 

1. black top (Puma) and blue jeans (plain)

2. no shoes are required 

3. black hat (Nike)

Task 4: location

 I will use a studio for one of my locations. the studio will be the one provided by Leyton college as it's convenient for me and my model.
Additionally I really want the focus of the this cover to be be on the model.

2nd - Wolverhampton park
 Because I want my cover to look fun and mystical. I will blur the background a little to keep the main focus on my model. The magazine backdrop links to the fun aspect of the magazine that I'm trying to reflect therefore i believe this location will be suitable for the look that I'm going for.

Task 3: my magazine flat plan

	Cover page
			Advert	Advert
	1		2	3
Lupita wearing Fendi (advert)	Advert		Advert	Advert
8	9		10	11
Chanel watch double spread	Advert		Valentino double spread	Advert
	17			19
Advert	Advert		Advert	Advert
			26	27
Content page	Content page		Simplicity app for iphones	History of Simplicity magazine (first photoshoot)
32	33		34	35

Simplicity beauty award	Advert		Article on Diversity	Advert
40	41		42	43
Advert	Advert		Advert	Advert
48	49		50	51
Feature	Feature		Feature	Feature
56	57		58	59
Advert	Advert		Interview	Advert
64	65		66	67
Advert	Advert		Beyonce's photo	Beyonce gives 20 ways to improve confidence.
72	73		74	75
Travel	Advert		Travel	Advert

80	81		82	83
Advert	Advert		Advert	Advert
88	89		90	91
Advert	Advert		Advert	Advert
97	98		99	100

Advert	Advert		Advert	Advert (perfume sample)
5
Rihanna featured on Fendi make up double spread advert	Advert		Advert	Advert
12	13		14	15
Advert	Advert		Advert	Advert
			22	23
Advert	Advert		Advert	Advert
28	29		30	31
Simplicity partnership	Simplicity partnership		Simplicity partnership	Simplicity partnership
36	37		38	39

Advert	Advert		Advert	Advert
44	45		46	47
Advert	Feature top 10 tips to a healty living		Interview	Interview
52	53		54	55
Article	Article		Advert	Advert
60	61		62	63
Inetrview	Advert		Advert	Advert
68	69		70	71
Interior design	Interior design		Interior design	Interior design
76	77		78	79
Cardi B's photo	Feature: Cardi B talks about her success		Advert	Advert

84	85		86	87
Advert	Advert		Advert	Advert
92	93		94	96
Events	Events		Advert	Advert
101	102		103	104