Uk news coverage (Aljazeera H/W)

The statistics in the Aljazeera do not compare to the statistics that are shown in UK news as the coverage of terrorist attack is shown to have impacted Asia more, showing Pakistan to be the greatly affected country. The article further explains how western Europe accounted for only a small proportion of the total bloodshed which was signified to have effected Europe more, when in actuality that was not the case. I do not believe this is fair because, the news has been manipulated and showcased to the western population to be effecting them more which is bias because it's not covering the whole truth and the statistics which effect other countries therefore this follows the idea of otherness. This story would not be covered in the UK because it doesn't effect the UK therefore the industry will not see the need to broadcast this as it's not seen as newsworthy.

How and why I consume the news ? (Table)

I consume the news through social media, this is because i find it easier to access the news on the go as it's always accessible to me through out the day; following news on social media is also easier because i could read a specific article without having to flick through pages, linking back to the easy access.
I use various social media platforms such Instagram, Twitter and Safari; i use these because you're able to repost and see what other peoples views are on a particular topic in the news this makes it more interesting because it becomes a shared discussion rather than me just reading the particular article by myself. I consume the news because it's interesting to know what is going on in my country or other countries, giving me an insight in situations that are occurring or have occurred.
I dont buy newspapers because there are other platforms like social media which allows free on the go access to the news. I have obtained information from non news sites, i find that sometimes the news could be manipulated to be something else and its not always truthful.

What newspapers can do to increase revenue & views on their newspapers.	Pros	Cons
Hire more journalists to cover a bigger range of events.	this would mean that there are more stories being covered which means there's more content being published.	the content may not attract a mass audience as intended which means that the company has wasted money on more journalist.
Decrease price of newspaper (or make it free)	making it more affordable for people compared to other newspapers would increase consumers chance of buying the specific companies newspaper. by making it free this means that the newspaper could make more money off of advertisement by using native advertising as an example.	other companies have their news papers for free which means that people may just take those newspapers insead therefore this means that the newspaper company has lost money.
Put up ‘paywall’	people would be paying for your content according to your terms.	people will not pay therefore heyd look for alternatives because people may not agree that they should pay monthly etc to know what is happening in the world.
Make journalists tweet more.	this would keep people up to date on what is being done.	-this could be annoying & people may no care. -time consuming for the journalist.
Put more ‘sponsored content’ online and in your paper.	companies could benefit from this as well as the newspaper gaining profits from this.	alot of the content could be sponsored which means consumers don't get the news they were hoping for.
Increase cost of paper	more money would be coming in.	consumers could look a alternatives.
Shut down your paper (go online only)	People use the internet more so his would allow more accessible and easy content. Also the company could charge more for advertisements.	as technology has increased people can use advertisement blockers.

The two ideas that i believe are sufficient enough to generate more views and money are to go online and to shut down the newspaper &  to put more sponsored content online, these two ideas are the best in my opinion because the media industry has evolved and so have consumers. Having online content is easy to access which means that anyone can access it at their own time additionally there are many people that use media today to retrieve information.
One idea which i believe to be completely inefficient would be to hire more journalist this is because it's  not definite that the increase in content will attract people or increase profits when in actuality you are losing profits if it doesn't meet your goal.

My "Bootylicious" advert (Powerpoint)

I and my group created this idea because we noticed a gap in the market for this business, the idea came from the fact that we are all females and we all had different body types and most of the time fashion industry's don't accommodate for the that aspect, therefore this would give us a mass audience to work with because it is a universal issue within our chosen demographic.
We used a hashtag which was "bootylicious" promote our brand as this would be used on different institutional platforms such as instagram. On instagram we will use celebrity endorsement such as beyonce in hopes of attracting a mainstream audience.

Psychographics

For my energy drink i would be targeting the  explorer as my demographic because they fit the purpose of the product which is "energy"

succeeder - a person who rewards themselves because they have succeeded therefore they can get themselves the best products. 

Resign - these kind of people don't like change therefore they are fixed on what they like.

Reformer -

Explorer - a person who enjoys having new products that are unique therefore differentiating them from a mainstream audience. 

Aspirer- a person who wants to have what others have therefore they aspire to dress in a certain way etc. 

Mainstream- an audience which buy what others buy mainly because they want to follow the crowd.

Struggler - a person who doesnt have much but wants to have products in order to look a certain way.

Cross platform advertising (Table)

Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	.Spreads like a virus by using know institutions like Buzzfeed, this is good as the audience will share what they have read.	The company could lose money if the advert doesn't go viral.
Native advertising	The advert is disguised therefore the audience are choosing to read the content unconsciously know its a form of advertising.	you may not be able to trust the information given causing nostalgia and myth.
Targeted advertising	This is good because people receive content which applies to them.	The product or service may not apply to some people causing them to not want to view the advert.
Shoppables and Influencers	This is convenient for individuals as they get straight to the page.	the advert may not apply the individual causing annoyance.

Research types

Primary research- research that is done through observation exp.survey.
Secondary research-  gathering existing information for exp. existing surveys.
Quantitative research- this research is about quantity and is linked to anything that can be broken down into numbers.
Qualitative research- research which concerns people's opinions etc. in order for the industry to use their opinions to their advantage.

How to google like a pro:
in order to get precise legitimate information on the specific to the search by using Google Scholar or looking at websites which end in ac, gov etc. is liable information that is more suitable to your search.

comparison of two adverts

This is an advert that looks at the comparison if the same brand adverts that were made in the 20th century and the 21st century it looks at how overtime ideologies and advertising has changed.