Netflix and me

Dialogue	What will be shown
I believe that Netflix is a multicultural platform that represents different types of cultures and people. Netflix have shown like "How to get away with murder" which has a black woman as a leading actress	-A group of cultures and skin toned people in one area   -show a short clip of "How to get away with murder"
The fact that they have programs and movies that highlight the success of individuals on their platform crushes the stereotypes presented on other platforms	-word stereotype being crushed by a weight
Despite this I don't feel as though I see myself directly represented in Netflix. Being represented isn't very important but I feel as though it would be helpful when trying to identify with a character or show as it could make that person feel connected.	-A mirror with a reflection of someone being wiped away
However sometimes Netflix shows the negative side to that culture or character without showing in depth investigate why it's like lot as it follows the conventions	-Cartoon showing a Mexican guy selling weed
I enjoy Netflix shows that are controversial and mysterious as these don't lie and make everything look as though we live in a Utopian world.	-Visual: show the sun rising with someone skipping.
It shows the truth, that life is complicated and never straightforward. These types of shows explore a range of scenarios that bring to light a whole new meaning.

Task 3: magazine cover & content page plan

I followed the lay out of Vogue magazines content page because their layout is nicely laid out in a way which is easy for the demographic to read additionally they put the model at the center of the page which i also liked.

I wanted both my covers to project black beauty with words of encouragement or a preview of an article in the magazine so that the cover isn't too over whelming. I believe that this type of front cover will attract my audience type because it's elegant and neatly presented.

Task 2: audience profile

sinai designers by siobhan Ukpebor

Audience profile 2
Infogram
My magazine demographic will target other ethnicities that are coloured but my demographic will mostly would be black people

Task 1a: case studies and 1b initial ideas

Fashion magazine

Traditional/ "high fashion" mags – Vogue/Harper

Alternative/ street style mags   I-D & Dazed

-white, young, slim, blonde models  -highly styled  -mid-shot/ mcu shot  -direct address  -left third Masthead at the top

-neither models are sexualised (not subject to the male gaze theory) -i-D mixed race model (Adwoa Aboah)=25 Zooey =38  -direct address  -minimalist design and make up  -intertextuality = "who runs the world" this is a campaign  -cover line anchor image - amazement -makeup = doll like, smudged  -masthead is behind the model which may convey that the model is more important than the magazine   -left third -san serif / typewriter writing style  -Ms/ BCU = mid-shot & big close up

 Content page:

1. purpose - 
2. includes all editorial content (stuff made by the magazine NOT ADS)
3. page numbers in chronological order 
4. sub- headings with categories of content 
5. images - reflect front cover
6. logo/title
7. dateline 
8. subscription 
9. follows the colour scheme of the front cover  

Sza- Supermodel

Music video analysis

Beyonce - if i were a boy 
Narrative 
the video was both linear and non linear; at the beginning the story was from her being the one who feeling neglected and then it switches to her being the person inflicting the neglect in order to show how it feels/ looks from her point of view.
lip-sync- occurs towards the end

Audience
The demographic was females - even though it's relatable for women it reflects how men have an input in the way women feel by projecting the roles switching

Close up- this was done in order to connote beyonce's emotions in that point therefore allowing the audience to see how this is effecting her.
 long shot- to show the whole body language
mid shot- to show the body language and link that with the impact of her neglect
wide shot- show the narrative action
Star- she was sexualised when she removed her work clothes to put in the locker
.shown as vulnerable and emotional - shows how the emotional affair with her partner
slow motion

Editing 
slow
cut away- in sync with the beat; the cutting rate varies with the tempo

Representation
-betrayal
-Gender- what would it be like if it was switched?

Fat-boy slim- weapon of choice
Star -was shown to be energetic and flow with the music

conceptual music video

Ariana Grande/ Iggy - problem

-performance, it's a lip sync and dance video; editing - they used a green screen and they also used filters also they used a split screen (seeing three of her)
-hypnotic retro theme in terms of the mise-en-scene
-used a lot of close up shot, mid shot, long shot, bird view shots
-the cutting rate was fast but it went alongside the beat of the music; the cutting rate varied according to the tempo
-the stars were sexualised; male gaze theory was incorporated