Narrative has been used in this article to underline and emphasise the importance of the incident in detail the story spoke specifically about a mother and a son’s loss, escape and their life beforehand. This was done to explore the characters further so that it feels as though the readers knew them before which will allow them to sympathise more with the article, the effect of using narrative means that the consumers feel a connection to the text captivating their interest causing them to share the media on other platforms promoting a participatory culture and pro-consumers this is positive for the Daily Mail because this means that their content is shared and spoken about ensuing more viewers which would effectively give them more revenue as their site is monetised. The Daily mail used images of the family with a short description underneath this was done to intensify the situation and to also give the readers some insight into the family before the incident.
Galtung & Ruge’s theory has also been incorporated into the article the two components that are present are threshold and proximity. Threshold is significant because the story was widely covered and hit the nation because of the lives that were lost or effected, the Grenfell Tower incident was covered across many platforms and because there weren’t many individual accounts meaning that The Daily Mail saw a gap in the news coverage and engaged with the viewers interests additionally, because it's such a big news story people want to know what's going on therefore the combination of narrative and threshold targets this. Furthermore, the proximity of the article underlines how favored the story was as it involves a western developing country this projects Gilroy's theory of otherness, this theory basically speaks about how the media covers stories that are closer to home not geographically but in values etc. around that time a storm had lashed out into cape town in South Africa where lives were greatly affected and lost like those of Grenfell, there wasn't coverage on that because ideologically it's not close to home. Therefore, proving that news is only seen as worthy if it affects countries with similarities or in that country, also for me to find the information about South Africa i had to do in depth research on issues that happened around the same period of Grenfell but because there was so much coverage on Grenfell this made it hard, further proving how significant and covered the issue was to the western world linking into frequency.
Additionally, the fact that the Daily Mail have used this story to represent Grenfell is significant as the boy in the story is a graduate in a respectful profession which makes him immediately look responsible, therefore people would use him as a part of a representation for Grenfell.
The following proves that what is seen as news worthy is mostly based off of the impact and how ideologically close it is as a result making the coverage on that specific issue to be greater than that of an issue in South Africa.
The following proves that what is seen as news worthy is mostly based off of the impact and how ideologically close it is as a result making the coverage on that specific issue to be greater than that of an issue in South Africa.
This is a well structured essay Siobhan in which you show strong understanding of the concept of news values. You use media language well and incorporate theories including Gilroy. You refer to ideology and context. Your examples are mainly strong, although you could also use quotations. A- (Vanessa)
ReplyDelete