Music video analysis

Beyonce - if i were a boy 
Narrative 
the video was both linear and non linear; at the beginning the story was from her being the one who feeling neglected and then it switches to her being the person inflicting the neglect in order to show how it feels/ looks from her point of view.
lip-sync- occurs towards the end

Audience
The demographic was females - even though it's relatable for women it reflects how men have an input in the way women feel by projecting the roles switching

Close up- this was done in order to connote beyonce's emotions in that point therefore allowing the audience to see how this is effecting her.
 long shot- to show the whole body language
mid shot- to show the body language and link that with the impact of her neglect
wide shot- show the narrative action
Star- she was sexualised when she removed her work clothes to put in the locker
.shown as vulnerable and emotional - shows how the emotional affair with her partner
slow motion

Editing 
slow
cut away- in sync with the beat; the cutting rate varies with the tempo

Representation
-betrayal
-Gender- what would it be like if it was switched?

Fat-boy slim- weapon of choice
Star -was shown to be energetic and flow with the music

conceptual music video

Ariana Grande/ Iggy - problem

-performance, it's a lip sync and dance video; editing - they used a green screen and they also used filters also they used a split screen (seeing three of her)
-hypnotic retro theme in terms of the mise-en-scene
-used a lot of close up shot, mid shot, long shot, bird view shots
-the cutting rate was fast but it went alongside the beat of the music; the cutting rate varied according to the tempo
-the stars were sexualised; male gaze theory was incorporated