About the genre theory
04/01/18
Steven neal - genres and about repetition
04/01/18
Steven neal - genres and about repetition
Popular cinema relies on audience finding pleasure in difference and repetition
Genre theory are about what they are, and about how and why they are created, change, endure or decline
Neale argues that genre is a process by which generic codes and conventions are shared by producers and audience through repetition in media products.
Iconography + mise- en -scene but evolves into other media language
Structure -
Theme -
05/01/18
Genre stages
1st stages - the primitive, the formative stage in which the genre's characteristics are first established.
2nd stage- the classical,the genre at its peak, with generic qualities refined.
3rd stage- the revisionist, which scrutinizes and reevaluates, often in a critical way, the conventions that typify the genre.
4th stage- the parodic, in which the genre is satirized in a consciously self- reflexive, tongue-in-cheek manner.
05/01/18
Genre stages
1st stages - the primitive, the formative stage in which the genre's characteristics are first established.
2nd stage- the classical,the genre at its peak, with generic qualities refined.
3rd stage- the revisionist, which scrutinizes and reevaluates, often in a critical way, the conventions that typify the genre.
4th stage- the parodic, in which the genre is satirized in a consciously self- reflexive, tongue-in-cheek manner.
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