Conglomerate - a company who own other companies
Vertical integration - a business in which the company control every aspect of production
Horizontal integration - you don't get the specialism of marketing which means you have to buy this from the other companies Vertical integration - a business in which the company control every aspect of production
1) The game helps special needs autistic children as it's creative with no rules which means there's endless possibilities furthermore, the game taught the children basic skills. The game benefited autistic children more because they can respond to the simple visuals, open design and logical interlocking system.
2) The features in the educational version are where students learn about geography, agriculture, architecture and physics.
3) Why have copycats of minecraft been less successful - because Mojang's vision and simple purity can't compare to others attempts additionally, clones tend to add a lot of visual information to the textures whilst Minecraft is kind of cartoony which plays with your imagination.
4) Modding community - customised versions of the game which share the new stories, adventures and textures this is made available online where players can easily download these files into Minecraft
5) The importance of the sense of ownership - because in the game you are free to do whatever you like allows you to feel as though you own the game because you control what goes on. Which is important because it brings you closer to the game.
6) Minecraft expansion - every year features are added giving players new things to explore and play with e.g material.
Topic
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Notes
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Early days: Mojang with dates and key events
Marcus Persson / “Notch”
| -The idea came from Notch in 2009; it was his own brain child with no funding -The games developer for this company is Jen Bergensten -Notch made up to 2.5 Billion from the game -Their company name was Mojang. |
The rise of Minecraft
| -He got the idea from an experience of him walking with friends back home, where he got lost in the woods etc. -They had a small company to start off with "in a relaxed environment" |
Microsoft Takeover including conglomerate / vertical integration
| -Notch sold the company because he wanted to continue making other games and prototypes as this made his happy -This was seen as the most suitable company because they offered the highest amount for the game |
Today: Multi-platform gaming
Types of Minecraft game modes
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The future?
| -The game continue to evolves with Microsoft's adding additional parts to the game to make it more interesting some people don't like the fact that Notch sold the game because they believe the game does feel as unique |
Good, add the link to the reading too. V
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