How did they use social media -Filters and masks enabled users to make their mark on the Wonder Woman brand, allowing them to be a part of it. Snapchat was also incorporated in the campaign, allowing the studio access to that hallowed that young demographic.
Days before launch, five exclusive Snapchat filters went live, adopting all the props from the movie.
-On Twitter, Gadot offered up behind-the-scenes access to her 900k followers.
-Google also got involved with the property, launching a coding initiative to get young women interested in the computer sciences.
-Because the star was shown in other movies people who admired her watched the movie .Dawn of Justice, and her appearance in the promotions for next year's Justice League, restraint was exercised.
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