My Advert

 In this advert we were trying to sell a broom our scenario was that the characters life without the broom was gloomy  and we used low-key lighting to project this which connoted her emotion to a life without a broom. Additionally in order to connote this further we used a sad instrumental which was a form of non-diegetic sound this was used to follow on with the theme of sadness and gloom at the beginning which was quickly whipped out with high-key lighting connote takeover and the instrumental from Annie, this connotes that the broom makes life easier and can also bring joy and happiness into your life. The Annie music was not only inputted in order to create humour but also because our demographic age range would be able to associate to the instrumental this follows the idea of semiotics.
Furthermore at the beginning a grey filter was used  because it's emotionless the color is typically associated with meanings of dull, dirty, and dingy, which was the idea we were trying to project if you didnt have this product in your life. In the advert a long-shot was used to see everything in the frame and to also establish the location  from there we zoomed in which created a mid shot this was used to be able to view detail further such as the instant change in emotion. The mise-en-scene was specific to the scenario for example we shot the advert in the corridor whilst people walked past signifying  how everyone could move on with their life but because this one individual didn't have a broom she couldn't move on with her life there were pieces of scrunched up tissue on the floor, this emphasised the importance of having a broom therefore giving our point across about the product and its significance.
The persuasive techniques that were used in this was humour and testimonial these two were used to beguile the target audience into purchasing the product. Humour made the advert less intense and in return brought life to it, followed by the high-lighting. whilst the testimonial was a form of persuasion. Additionally we had a slogan which was "do you like to broom your room, take your broom" this connoted that having a broom is fun the slogan was catchy which meant it easily fit in with the advert.