Advert and analyses and semiotics- individuals

In this advert we see adult sitting around a table in a corporate setting, when the first woman speaks in a child's voice; as does everyone else on the table. They each express how much they like the Haribo sweets and which ones they like and why.
This advert connotes that Haribo's isn't just for children it could also be for adults, this is connoted through the mise-en-scene for example the setting is in a conference room which is normally associated with a place in which adults speak about business in a professional setting etc. however this was contradicted by the voice projected from the characters.
Haribo's Starmix used humor, testimonial and a bandwagon as their three persuasive techniques this was effective as it captivates their demographic which was universal.  The advert is unconventional as its not expected of these characters in the way in which they have been presented to have children voices furthermore the setting and colors used in the advert would not signify that there is comedy is involved in the advert therefore causing the target audience to be drawn to advert.
The bandwagon which was intended to make the target audience feel that if they didn't purchase the product they would not have the same excitement as the people in the advert.
furthermore High-key lighting was used which connotes a cheery bright atmosphere.
There were various amount of shots that were used such as the shot reverse shot this was incorporated in order to connote that a conversation was occurring this was done in a mid-shot which allowed us to view detail such as the body language which reflected how happy they became as each individual expressed how much they enjoy the product which was a form of testimonial as a way of a persuasive technique. Another effect which was used were jump cuts which enabled us to be able to identify everyone's facial expression of excitement lastly depth of filed was used on the close-up of the image which made the product stand out as its the most significant part to the advert.