Changing platforms, advertising and audience

 The article speaks about how some forms of media have lost it's relevance which was once important; the internet has become more relevant. However advertising is used on platforms such as the internet and people dislike this because it acts as a disruption the solution to this is native advertising.
The advertising industry face challenges such as the evolution of technology and the internet for example people are able to rewind past adverts on their television for an extra price furthermore advert blockers are being used which means that people can remove adds from their internet experience this is negative for advertising industries as they are losing money from technology that prevents them from broadcasting it's also forcing advertising companies to produce better quality adverts.
The industry has adapted to no advertisement by using other forms of hidden advertisement click bait, this is used to draw in viewers to read or look at their content without them people knowing they are viewing an advert this is called native advertising, an example of when Native advertising is used would be Buzzfeed, they make articles that are short and detailed and the intention is that you would click on the read on button as it's caught your attention. The industry also use other tactics such as billboards, these captivate their chosen demographics as its usually very big making it noticeable.

The native advert of today are really effective because you're unaware that you are viewing an advert because of how it's structured to divert you away from thinking you are viewing an advert additionally it's a form of advertising where its voluntarily viewed by individuals.
-Branded content- is Created to be a form of engaging content that attracts and builds a relationship with an audience who may make a purchase in the future, essentially the product is within the brand.
-Targeted advertising- is a way of placing ads based on demographics, on the consumer's previous buying history or on behavior.
These two are effective because they highlight and meet their chosen demographics needs which mean that they are captivating as well as entertaining the right target audience.