Psychographics

For my energy drink i would be targeting the  explorer as my demographic because they fit the purpose of the product which is "energy"

succeeder - a person who rewards themselves because they have succeeded therefore they can get themselves the best products. 

Resign - these kind of people don't like change therefore they are fixed on what they like.

Reformer -

Explorer - a person who enjoys having new products that are unique therefore differentiating them from a mainstream audience. 

Aspirer- a person who wants to have what others have therefore they aspire to dress in a certain way etc. 

Mainstream- an audience which buy what others buy mainly because they want to follow the crowd.

Struggler - a person who doesnt have much but wants to have products in order to look a certain way.