I and my group created this idea because we noticed a gap in the market for this business, the idea came from the fact that we are all females and we all had different body types and most of the time fashion industry's don't accommodate for the that aspect, therefore this would give us a mass audience to work with because it is a universal issue within our chosen demographic.
We used a hashtag which was "bootylicious" promote our brand as this would be used on different institutional platforms such as instagram. On instagram we will use celebrity endorsement such as beyonce in hopes of attracting a mainstream audience.
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I and my group created this idea because we noticed a gap in the market for this business, the idea came from the fact that we are all ...
A great idea for a product as you've identified a gap in the market, and you include a unique selling point. You needed more detail on the marketing and advertising of the product, with more specifics about the use of instagram and other social / native advertising type techniques. Vanessa
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