I use various social media platforms such Instagram, Twitter and Safari; i use these because you're able to repost and see what other peoples views are on a particular topic in the news this makes it more interesting because it becomes a shared discussion rather than me just reading the particular article by myself. I consume the news because it's interesting to know what is going on in my country or other countries, giving me an insight in situations that are occurring or have occurred.
I dont buy newspapers because there are other platforms like social media which allows free on the go access to the news. I have obtained information from non news sites, i find that sometimes the news could be manipulated to be something else and its not always truthful.
What newspapers can do to increase revenue & views on their newspapers.
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Pros
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Cons
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Hire more journalists to cover a bigger range of events.
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this would mean that there are more stories being covered which means there's more content being published.
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the content may not attract a mass audience as intended which means that the company has wasted money on more journalist.
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Decrease price of newspaper (or make it free)
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making it more affordable for people compared to other newspapers would increase consumers chance of buying the specific companies newspaper.
by making it free this means that the newspaper could make more money off of advertisement by using native advertising as an example. |
other companies have their news papers for free which means that people may just take those newspapers insead therefore this means that the newspaper company has lost money.
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Put up ‘paywall’
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people would be paying for your content according to your terms.
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people will not pay therefore heyd look for alternatives because people may not agree that they should pay monthly etc to know what is happening in the world.
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Make journalists tweet more.
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this would keep people up to date on what is being done.
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-this could be annoying & people may no care.
-time consuming for the journalist. |
Put more ‘sponsored content’ online and in your paper.
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companies could benefit from this as well as the newspaper gaining profits from this.
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alot of the content could be sponsored which means consumers don't get the news they were hoping for.
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Increase cost of paper
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more money would be coming in.
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consumers could look a alternatives.
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Shut down your paper (go online only)
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as technology has increased people can use advertisement blockers.
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The two ideas that i believe are sufficient enough to generate more views and money are to go online and to shut down the newspaper & to put more sponsored content online, these two ideas are the best in my opinion because the media industry has evolved and so have consumers. Having online content is easy to access which means that anyone can access it at their own time additionally there are many people that use media today to retrieve information.
One idea which i believe to be completely inefficient would be to hire more journalist this is because it's not definite that the increase in content will attract people or increase profits when in actuality you are losing profits if it doesn't meet your goal.
One idea which i believe to be completely inefficient would be to hire more journalist this is because it's not definite that the increase in content will attract people or increase profits when in actuality you are losing profits if it doesn't meet your goal.
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