Example of my own representation of a Male Gaze advert

This advert follows the Male gaze theory as it connotes lust for a women therefore projecting the idea that women are to be looked at whilst men are the lookers additionally the advert has a negative connotation which is that if a woman don't look like this they aren't in shape moreover the image further signifies that women should go to the gym in order to be looked at in the same way by men.
This advert actively objectifies women as well as attempting to encourage them to be active as the womans breast is being shown through her outfit, which is revealing and has no correlation with the tagline.

Nike "women vs men challenge" Textual Analysis Table

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	mid-shot long shot close up extreme close-up	-Used to see detail and also they're action. -To see the whole workout outfit from nike. -Used to see the brand. -To see significant detail.
Editing including any SFX	invisible shot, match shot, jump cuts,shot reverse shot, depth of field.	-Were all used to support the idea of competition. competition connotes that tension etc. and that what the editing reflected.
Sound- diegetic, non-diegetic, narration etc.	-Non-diegetic- music -Diegetic sound- door slams, people rushing, clicking, high five, alarm clock etc	- The music was used to highlight the need to run and to intensify the tension of the challenge. - Used to create tension.
Mise-en-scene: location, costume, props, lighting	-Nike sportswear, trainers, sports bottles, earphones, headbands -locations: street, bedroom, restaurant,  -high-key lighting.	-This connotes that the advert is about competition within sports and males and females which further connoted that men and women are equal and can do this same task. -The lighting connoted that it was positive competition. - It gave a feminist view in this advert as it projected equality.

"This girl can" Textual Analysis Table

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	-extreme close up  -mid close up -over the shoulder  shot,  -long shot- of a women in the park  -close up- of a woman putting on red lipstick	- to connote specific detail such as the eyes etc. - to show the body language and their movement. - was used to allow us to view what she was confronting as if it was a defeated obstacle. - (showed the mise-en-scene) connoted that no matter the weather there is no excuse. -this connotes that you can still be feminine and do sports, red connotes the idea of being fierce etc.
Editing including any SFX	-Match cut- a woman giving birth to a women holding babies. -jump cut -L/ J cut - using sound and movement as a transition  -montage- a collection of short sharp shots	-Connotes that women are strong and could do anything. - promoted the idea of energy as it was fast this was done to build up tension. (reflected sports and how it's very energetic) -(enables a smooth transition) -promoted the idea of sports as it made it very energetic
Sound- diegetic, non-diegetic, narration etc.	-Non diegetic- sound - voice over	-reflected the actions whilst promoting the idea of women being able to do anything.
Mise-en-scene: location, costume, props, lighting	-Football. park, swimming pool, gym, street, karate outfit, boxing gloves, dance studio, gum shield. Low key lighting, high key lighting, sports clothes, hijab, hospital etc.	-This connoted that women are able to complete any task regardless of their ethnic background, religion or any other elements.

Changing platforms, advertising and audience

 The article speaks about how some forms of media have lost it's relevance which was once important; the internet has become more relevant. However advertising is used on platforms such as the internet and people dislike this because it acts as a disruption the solution to this is native advertising.
The advertising industry face challenges such as the evolution of technology and the internet for example people are able to rewind past adverts on their television for an extra price furthermore advert blockers are being used which means that people can remove adds from their internet experience this is negative for advertising industries as they are losing money from technology that prevents them from broadcasting it's also forcing advertising companies to produce better quality adverts.
The industry has adapted to no advertisement by using other forms of hidden advertisement click bait, this is used to draw in viewers to read or look at their content without them people knowing they are viewing an advert this is called native advertising, an example of when Native advertising is used would be Buzzfeed, they make articles that are short and detailed and the intention is that you would click on the read on button as it's caught your attention. The industry also use other tactics such as billboards, these captivate their chosen demographics as its usually very big making it noticeable.

The native advert of today are really effective because you're unaware that you are viewing an advert because of how it's structured to divert you away from thinking you are viewing an advert additionally it's a form of advertising where its voluntarily viewed by individuals.
-Branded content- is Created to be a form of engaging content that attracts and builds a relationship with an audience who may make a purchase in the future, essentially the product is within the brand.
-Targeted advertising- is a way of placing ads based on demographics, on the consumer's previous buying history or on behavior.
These two are effective because they highlight and meet their chosen demographics needs which mean that they are captivating as well as entertaining the right target audience.

Advert and analyses and semiotics- individuals

In this advert we see adult sitting around a table in a corporate setting, when the first woman speaks in a child's voice; as does everyone else on the table. They each express how much they like the Haribo sweets and which ones they like and why.
This advert connotes that Haribo's isn't just for children it could also be for adults, this is connoted through the mise-en-scene for example the setting is in a conference room which is normally associated with a place in which adults speak about business in a professional setting etc. however this was contradicted by the voice projected from the characters.
Haribo's Starmix used humor, testimonial and a bandwagon as their three persuasive techniques this was effective as it captivates their demographic which was universal.  The advert is unconventional as its not expected of these characters in the way in which they have been presented to have children voices furthermore the setting and colors used in the advert would not signify that there is comedy is involved in the advert therefore causing the target audience to be drawn to advert.
The bandwagon which was intended to make the target audience feel that if they didn't purchase the product they would not have the same excitement as the people in the advert.
furthermore High-key lighting was used which connotes a cheery bright atmosphere.
There were various amount of shots that were used such as the shot reverse shot this was incorporated in order to connote that a conversation was occurring this was done in a mid-shot which allowed us to view detail such as the body language which reflected how happy they became as each individual expressed how much they enjoy the product which was a form of testimonial as a way of a persuasive technique. Another effect which was used were jump cuts which enabled us to be able to identify everyone's facial expression of excitement lastly depth of filed was used on the close-up of the image which made the product stand out as its the most significant part to the advert.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   

My Advert

 In this advert we were trying to sell a broom our scenario was that the characters life without the broom was gloomy  and we used low-key lighting to project this which connoted her emotion to a life without a broom. Additionally in order to connote this further we used a sad instrumental which was a form of non-diegetic sound this was used to follow on with the theme of sadness and gloom at the beginning which was quickly whipped out with high-key lighting connote takeover and the instrumental from Annie, this connotes that the broom makes life easier and can also bring joy and happiness into your life. The Annie music was not only inputted in order to create humour but also because our demographic age range would be able to associate to the instrumental this follows the idea of semiotics.
Furthermore at the beginning a grey filter was used  because it's emotionless the color is typically associated with meanings of dull, dirty, and dingy, which was the idea we were trying to project if you didnt have this product in your life. In the advert a long-shot was used to see everything in the frame and to also establish the location  from there we zoomed in which created a mid shot this was used to be able to view detail further such as the instant change in emotion. The mise-en-scene was specific to the scenario for example we shot the advert in the corridor whilst people walked past signifying  how everyone could move on with their life but because this one individual didn't have a broom she couldn't move on with her life there were pieces of scrunched up tissue on the floor, this emphasised the importance of having a broom therefore giving our point across about the product and its significance.
The persuasive techniques that were used in this was humour and testimonial these two were used to beguile the target audience into purchasing the product. Humour made the advert less intense and in return brought life to it, followed by the high-lighting. whilst the testimonial was a form of persuasion. Additionally we had a slogan which was "do you like to broom your room, take your broom" this connoted that having a broom is fun the slogan was catchy which meant it easily fit in with the advert.

Persuasive methods

Ethos - Credibility (convincing)
Logo- Logical (statistics, safety tips and data)
Pathos- Emotional (trying to connect to the consumer) - Could either be used to make the consumer feel good or bad.

The techniques to persuade the consumers to purchase the product:
Emotional appeal -guilting the audience to purchase the product.
Humour - using comedy to captivate the chosen demographic.
Repetition - this makes what ever tangible or intangible product memorable.
Experts - having a professional person makes the product portray more legit for example if a dish washer company used a chef as an expert it would make sense as that's a part of their profession.
Reward- If the product is bought and you win something as a result of this.
Punishment- used to make the consumers feel bad if they do not purchase the product, for example charity organisations would reflect on poorer countries and the children etc.
Bandwagon- used to convince consumers to purchase the product.
Testimonial- When a previous customer vouches for the service or product.